The AO Project / Outfits
Pieces and edits.
The pieces behind our style stories, kept together so the Journal stays focused on the reading. These are existing selections moved from the articles, not newly checked prices or stock.
As an Amazon Associate I earn from qualifying purchases. Retailer availability and prices can change; check the linked page before buying.
From the Journal
What We Can Learn From Italian Men About Style
Where to buy
The Italian basics
A linen shirt, cream trousers, and a tweed jacket for later.
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The jacket
Carry it for when the sun goes.
Brown tweed jacket
Luxury -
The shirt
Linen, sleeves rolled, two buttons open.
Brown linen shirt
Mid-marketUK: Selected Homme linen, sand
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The trousers
Pleated, with room in the leg.
Cream pleated trousers
Mid-marketUK: Dockers straight chino (not pleated)
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The shoes
Suede penny loafers, soft and easy.
Brown suede loafers
Premium -
The watch
Small dial on a leather strap.
Leather strap watch
Mid-market -
The sunglasses
Tortoiseshell, worn without fuss.
Tortoise sunglasses
Premium
Picks checked 1 November 2026. Prices, colours and stock change.
From the Journal
Gifts for the Man Who Says He Doesn’t Want Anything
Where to buy
One good thing for each type
Pick the line that sounds like him. The first three need no size.
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The Gentleman
Owns a navy blazer and wears it well.
Wool scarf, charcoal
Premium -
The Rake
Likes things that look better with age.
Bellroy leather wallet
Premium -
The Dandy
Enjoys getting dressed, and it shows.
Molton Brown scent set
Mid-marketUS: Molton Brown body wash discovery set
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The Minimalist
Same few colours. Wants better, not more.
Textured cotton crew, navy
Premium -
The Sportsman
Out walking every weekend.
Irish cable-knit, cream
Mid-market
Picks checked 1 November 2026. Prices, colours and stock change.
From the Journal
The First Three Pieces to Buy
Where to buy
The first three
Two everyday pieces bought well, and one worth spending on.
As an Amazon Associate I earn from qualifying purchases. It doesn't change what I recommend.
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Navy merino crew
Fine knit, no logo. Thin enough to go under a jacket.
Selected Homme Merino Crew
Mid-marketUK PICK
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Navy merino crew
Fine knit, no logo. Thin enough to go under a jacket.
Banana Republic All Merino Crew
Mid-marketUS PICK
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White leather trainers
Low-profile white leather trainers, with understated details.
Cole Haan Grand Crosscourt Daily
PremiumUK PICK
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White leather trainers
Low-profile white leather trainers, with understated details.
GREATS Royale 2.0
PremiumUS PICK
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Navy quilted jacket
The anchor. A classic quilted layer over a knit or an Oxford shirt.
Barbour Liddesdale, Navy
PremiumUK PICK
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Navy quilted jacket
The anchor. A classic quilted layer over a knit or an Oxford shirt.
Barbour Liddesdale, Navy
PremiumUS PICK
UK and US knitwear and trainer picks differ; each photograph shows the named product. Amazon prices, sellers and stock change. Check the colour, size, seller and delivery destination before buying.
From the Journal
The Gentleman’s Phone Etiquette
Give the phone a home at night. The bedroom is for sleep and for the person next to you, not for one last scroll. Charge the phone somewhere else, on a desk or in the hall, and use a cheap alarm clock if you need one. A simple charging stand makes this easy, because the phone always goes back to the same place. We use the Belkin UltraCharge 2-in-1 Qi2 stand (Amazon UK · Amazon US), which takes the phone and your earbuds in one spot.
From the Journal
The Gentleman’s Phone
Where to buy
The phone, and three small things
One good phone, then three things that keep it tidy.
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The phone
Buy it for four or five years.
iPhone 18 Pro, 256GB, Black
PremiumUK only
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The case
Full-grain leather, no logo.
Troubadour leather case, Black
Premium -
The stand
One place to charge, one cable.
Belkin UltraCharge 2-in-1 Qi2 stand
Mid-market -
The wallet
Three cards, clips to the phone.
Bellroy Mag Wallet, leather
PremiumBlack in the UK, tan in the US
Picks checked 1 November 2026. Prices, colours and stock change.
From the Journal
The Minimalist: Less Is More
Where to buy
The five pieces to start with
One piece to spend on, four that most people can buy. Together they make the weekend look above.
As an Amazon Associate I earn from qualifying purchases. It doesn't change what I recommend. The Mr Porter, Arket, lululemon and New Era links are not affiliate links.
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The anchor
Plain white leather. They get better worn.
Achilles Low, white
Luxury -
The base
Heavy enough to hold its shape.
Arket 220gsm tee
Mid-market -
The trousers
Look like chinos, move like gym kit.
ABC Classic-Fit Trouser
Premium -
The layer
Navy crew, small logo. UK: Tommy Hilfiger. US: Ralph Lauren.
Navy crew sweatshirt
Premium -
The finish
Navy, mini logo. UK: New Era. US: '47.
Navy mini-logo cap
Mid-market
Picks checked 1 November 2026. Prices, colours and stock change.
From the Journal
The Sportsman: Dressed to Play
Where to buy
The Sportsman pieces
One look that goes from the street to the court. Six pieces.
As an Amazon Associate I earn from qualifying purchases. It doesn't change what I recommend. The Lyle & Scott link is also an affiliate link. The lululemon, Mr Porter and Montblanc links are not affiliate links.
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The bag
Black grain leather. The one to spend on.
Leather weekender
Luxury -
The half-zip
Soft, stretchy, on and off in a second.
Navy half-zip
Premium -
The trousers
Look like chinos, move like joggers.
ABC trousers
Premium -
The trainers
Minimal white leather. Goes with everything.
White leather trainers
Mid-market -
The tee
Plain white under the half-zip.
White crew-neck tee
Mid-market -
For cold days
Lambswool crew instead of the half-zip.
Lambswool crew
PremiumUS: Tommy Hilfiger lambswool crew
Picks checked 1 November 2026. Prices, colours and stock change.
From the Journal
The Gentleman: Timeless and Polished
Where to buy
The Gentleman pieces
Classic pieces that fit well, worn without the stiffness. These are similar options to recreate the illustration above. The blazer link opens a collection so you can choose a navy jacket.
As an Amazon Associate I earn from qualifying purchases. It doesn't change what I recommend. The Suitsupply link is not an affiliate link.
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The blazer
Navy, unstructured. Worth a fitting in store.
Suitsupply blazers
PremiumA collection, not one exact jacket
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The shirt
Oxford cloth. Collar open, no tie.
Tommy Hilfiger Oxford, blue
Mid-market -
The trousers
Stone under a navy blazer never dates.
Tommy Hilfiger chinos, beige
Mid-market -
The shoes
One good pair covers the Dandy look too.
Brown suede penny loafers
PremiumLoake 256DS (UK), Johnston & Murphy Collier (US)
Picks checked 1 November 2026. Prices, colours and stock change.
From the Journal
The Rake: Relaxed, Never Careless
Where to buy
The Rake pieces
Two looks. Spend on the jacket; the rest is easy to find.
As an Amazon Associate I earn from qualifying purchases. It doesn't change what I recommend. The AllSaints UK link is not an affiliate link.
The leather jacket look
Black leather, white tee, black jeans, brown suede boots.
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The jacket
Clean black leather. No studs, no belts.
Black leather jacket
Premium -
The tee
Plain white. Nothing on the chest.
White crew-neck tee
Mid-market -
The jeans
Black, slim not skinny. Hem to the boot.
Black slim jeans
Mid-market -
The boots
Brown suede. Better once it's scuffed.
Brown suede Chelsea boots
Mid-market
The weekend look
Green knit, light denim, white high-tops. No jacket needed.
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The knit
Green cotton crew. A small flag at most.
Green cotton crew
Mid-market -
The jeans
Light wash, straight. Worn in, not ripped.
Light-wash straight jeans
Mid-market -
The trainers
All white. Let them get a bit grubby.
White canvas high-tops
Mid-market
Picks checked 1 November 2026. Prices, colours and stock change.
From the Journal
The Dandy: Bold, On His Own Terms
Where to buy
The Dandy pieces
One bold chain, a quiet outfit around it. Six pieces.
As an Amazon Associate I earn from qualifying purchases. It doesn't change what I recommend. The Hatton Labs, Reiss, Hackett, Massimo Dutti and Louis Vuitton links are not affiliate links.
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The bold piece
Sterling silver, worn over a white shirt.
Silver curb chain
Premium -
The shirt
Open at the neck, so the chain shows.
White Oxford shirt
Premium -
The jacket
Olive cotton, unlined. Built for a summer day.
Olive double-breasted blazer
Premium -
The shoes
Soft brown suede, cream sole.
Brown suede loafers
PremiumOn Amazon: Barker Capri (UK), Johnston & Murphy Collier (US)
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The trousers
Cream, pleated and relaxed. Belt included.
Cream pleated trousers
Premium -
The holdall
Brown check, no logo print. The one to spend on.
Brown check holdall
Luxury
Picks checked 1 November 2026. Prices, colours and stock change.
From the Journal
Which Guy Are You? The 5 Types of Men’s Style
Where to buy
One piece for each type
Don't rebuild your wardrobe around a label. Start with the one piece that does the most work for your type, then see the full picks on its page.
As an Amazon Associate I earn from qualifying purchases. It doesn't change what I recommend.
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The Minimalist
Fine enough to wear under a jacket, plain enough for every day. No logo.
Navy merino crew
Mid-marketAll Minimalist picks →Banana Republic All Merino Crew (US)
Selected Homme Merino Crew (UK)
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The Gentleman
He probably owns a shoehorn. This is what he uses it on. Wear them with chinos, grey trousers or a suit.
Brown suede loafers
PremiumAll Gentleman picks →Johnston & Murphy Baldwin Penny, Snuff Suede (US)
Barker Capri, Old Snuff Suede (UK)
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The Sportsman
Plain sides, low profile. Clean enough for dinner, comfortable enough to walk all day.
White leather trainers
PremiumAll Sportsman picks →GREATS Royale 2.0 (US)
ECCO Soft 60 (UK)
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The Dandy
The detail people notice second. Slim case, integrated bracelet, nothing shouting.
Blue-dial steel watch
PremiumAll Dandy picks →Tissot PRX 40mm (US)
Tissot PRX 40mm (UK)
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The Rake
Soft lambskin, stand collar, clean zip. Wear it over a white tee and let it age with you.
Black leather jacket
PremiumAll Rake picks, incl. UK →Cole Haan Smooth Lamb Leather Moto (US)
Amazon prices and stock move, so check the size and seller before you buy.
From the Journal
The Old Money Approach to Dressing Well
Where to buy
The old-money basics
Five pieces cover most of it. Spend more on the jacket.
As an Amazon Associate I earn from qualifying purchases. It doesn't change what I recommend.
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The shirt
Button-down collar. Open or under a knit.
Light blue Oxford
Premium -
The trousers
Stone, straight, a slight break.
Stone chinos
Mid-market -
The knit
Fine merino, no logo. Collar out.
Navy merino crew
Mid-market -
The shoes
Bare ankle in summer, dark socks in winter.
Brown suede loafers
Premium -
Or the boots
Swap the loafers on wet weekends.
Brown cap-toe boots
Premium -
The jacket
The one to spend on. Re-wax it, don't replace it.
Waxed cotton jacket
Premium
Picks checked 1 November 2026. Prices, colours and stock change.
Outfit inspiration
The Minimalist: Less Is More: outfit inspiration
Existing illustrative looks from the article. Product matches are not verified for these examples.
The look, four ways
Same rules, different days.
The Sportsman: Dressed to Play: outfit inspiration
Existing illustrative looks from the article. Product matches are not verified for these examples.
The Sportsman, five ways
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Coffee run -
On court -
At the gym -
Outdoors -
Travel day
The Rake: Relaxed, Never Careless: outfit inspiration
Existing illustrative looks from the article. Product matches are not verified for these examples.
The Rake, five ways
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City nights -
Café rituals -
Modern Rake -
Weekend escape -
After hours
The Dandy: Bold, On His Own Terms: outfit inspiration
Existing illustrative looks from the article. Product matches are not verified for these examples.
The Dandy, five ways
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Green jacket, cream trousers -
Suede jacket, olive trousers -
Houndstooth, neckerchief -
Navy polo, cream trousers -
Brown suit, neckerchief